How often should I update my visual identity?

While consistency is important, it's also good to periodically refresh your visual identity to keep it current. However, any changes should be evolutionary rather than revolutionary, to maintain recognition.

There's no set rule for how often you should update your visual identity, as it largely depends on the specific needs and circumstances of your business. However, there are some general guidelines you can follow:

1. Minor Refresh: It's a good idea to review your visual identity every 2-3 years to ensure it still aligns with your brand values, audience, and market trends. This doesn't necessarily mean a complete overhaul but could involve subtle tweaks like updating your color palette, refreshing your fonts, or modernizing your logo.
   

1. Major Rebrand: A complete rebrand, including a significant change to your visual identity, is a much bigger undertaking and typically only necessary if there has been a substantial shift in your company's direction, target audience, or offerings. This could be due to mergers, acquisitions, entering new markets, or a significant change in company strategy.
   

Remember, consistency is key in branding, so any changes made to your visual identity should not confuse your audience or drastically deviate from your established brand. It's also important to roll out any updates across all platforms and touchpoints at the same time to maintain consistency.

If you're interesting in taking your brand's visual identity to the next level, you can check Better Story Marketing's Visual Identity Design Service or schedule a Focus Session to explore possible next steps.