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Niche & Target Market
How narrow should my niche be?
What if my niche is too competitive?
Can my niche change over time?
Can I have more than one target market?
How do I find potential partners in my market?
House of Brands
What is a house of brands?
How do I manage a house of brands?
How can I create a house of brands?
What are the benefits of a house of brands?
What are the challenges of a house of brands?
Lead Generators + Sales Sequences
How can I make my call-to-action (CTA) more compelling?
What is a lead generator, and why is it important?
What makes a good lead generator offer?
How does a sales sequence work with a lead generator?
How long should my sales sequence be?
StoryBrand Websites
What is a StoryBrand website?
How can a StoryBrand website benefit my business?
How long does it take to create a StoryBrand website?
What are the key components of a StoryBrand website?
How does a StoryBrand website differ from a traditional website?
StoryBrand Copywriting
What is StoryBrand copywriting?
Who can benefit from StoryBrand copywriting?
How can StoryBrand copywriting help my business?
How do I find a certified StoryBrand copywriter?
Can I learn how to do StoryBrand copywriting myself?
Repurposing Content
What is repurposing content?
Why should I repurpose content?
What are some ways to repurpose content?
Can repurposing content hurt my SEO?
How do I choose which content to repurpose?
Marketing for Coaches
What is marketing for a coaching business?
What marketing strategies should I use for my coaching business?
Why is marketing important for my coaching business?
How can I build an email list for my coaching business?
Should I have a website for my coaching business?
Ideal Customer Personas
What is a Customer Persona?
How Do I Use Customer Personas?
Why are Customer Personas Important for my Business or Nonprofit?
What Information Should be Included in a Customer Persona?
How Many Personas Should I Create?
Content Marketing
What is content marketing?
How do I make my content engaging?
How do I start with content marketing?
What type of content should I create?
Why is content marketing important for my business?
Web Design Solutions
What is the process for getting a website from Better Story Marketing?
What are my options for a website from Better Story Marketing?
How do I get started requesting a web solution from Better Story Marketing?
Website Design
Can I design my website myself?
Should my website be mobile-friendly?
Why is web design important for my business?
How much should I expect to pay for a website?
Can I update my website content after it is completed?
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Marketing Messaging
How do I create effective marketing messaging?
How do I know if my marketing messaging is effective?
What are some common mistakes to avoid when creating marketing messaging?
What is marketing messaging?
Where should I use my marketing messaging?
Brand Story
What elements should be included in a brand story?
Why is it important to have a compelling brand story?
How can I make my brand story authentic?
How often should I update my brand story?
Should I include personal anecdotes in my brand story?
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October 19, 2023
August 15, 2024
A Beginner's Guide to Content Marketing for Coaches, Entrepreneurs and Small Business Owners.
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How can I measure the success of my marketing efforts?
Why should I offer downloadable PDFs for lead generation?
Why is having a clean booking solution important for my business?
How can I make my website more visible on search engines?
Are there CRMs specifically designed for coaches?
What is SEO and how can it help my coaching business?
How Often Should I Update My Personas?
What are some examples of successful houses of brands?
Do I need different lead generators for different audiences?
