BrandPacks: A small business startup marketing package

Why BrandPacks

A few months ago, I met Fernando. I asked him what he did, and he answered, “I’m starting a handyman business.” Together, we refined a one-liner to: "We turn your endless weekend to-do lists into DONE lists, giving you back your Saturdays to enjoy life."

But Fernando needed more than a punchy one-liner; he needed a complete marketing package—strategy, website, email campaigns—the works, all on a start-up budget.

I knew Fernando wasn’t alone. 

As an entrepreneur myself, I know how overwhelming the multitude of tasks involved in starting a business can be. I knew there were so many other early-stage entrepreneurs who needed significant marketing but didn’t yet have the budget for it.

This challenge sparked an idea that I couldn't shake off: How can I offer massive value at a fraction of the cost?

And that’s how the idea of BrandPacks was born.

BrandPack Contents

So maybe you’re wondering what all is in this BrandPack. 

BrandPacks are designed for specific professions with industry-specific content and strategy.

Here’s a quick rundown of the BrandPack content:

• Annual Marketing Strategy. We break the year into 3-4 promotions cycles and build content and strategy for each cycle so you know what to focus on and all your marketing tells a consistent story. 
• Essentials Website. You get a clear and compelling website that communicates what you do and invites potential customers to take the next step in doing business with you. 
• Lead Generating Downloadable PDF. We’ve already built a lead generator for you that you can offer to potential customers via social media and your website.
• Email Sales Sequence. Once someone downloads your lead generator, this email automation will begin nurturing potential leads to become new customers. 
• Evergreen Annual Email Campaign. We’ve written a year's worth of email updates for your business that include tips, insights and offers to keep your customers engaged and keep your business top of mind. 
• Category-Specific Marketing Automation. We’ve designed unique automations specific to each business category.

Speaking of automation, the ongoing work of marketing and communication can quickly become overwhelming, which is why marketing and sales automation is a game changer.

Your BrandPack is built into the Better Story Marketing OS, designed with a series of marketing automations to make the customer journey seamless. You’ll have all the marketing and sales tools you need to grow your business.

What if we could take the stress of crafting the perfect words and building the right technology off your plate so you can focus on what you're good at: running your business?

Here are some marketing functions you could centralize and automate through your Marketing OS.

• Potential customers fill your booking calendar with ease.
• A CRM tracks everything from lead details to lifetime value.
• Social media scheduling is done effortlessly across platforms.
• Email campaigns nurture leads and push your promotions automatically.
• Proposal tracking moves from draft to signed without a hitch.
• Invoices for both one-off and recurring sales are sent and managed with ease.

But what if you want to change part of it?

Everything is already built for you but is also customizable.

We know each business is unique, and we’ve intentionally created our BrandPacks so you can make any adjustments you need. 

We’ve designed the BranPacks to be ready-to-use, done-for-you and customizable. You'll need to do some setup and personalization, but we guide you through the process.

BrandPack Library & Process

We’ve just begun building these BrandPacks and are already seeing them level up the marketing for SMB owners. 

We’re launching many more over the coming months. Here’s a preview of what we’re building.

Want to get your BrandPack sooner? 

Here are three actions you can take  to get earlier access to a BrandPack:

1. Get on the waiting list and save $100. We have a waiting list for all the BrandPacks in the queue. When you sign up, we’ll keep you in the loop on when the BrandPack should be released, and when it does, we’ll send you a discount code for $100. We regularly reprioritize the list according to demand, so get your friends to sign up too. 
2. Suggest a new BrandPack. If you’re in an industry we don’t have on the list, you can suggest adding it. You’ll get the same $100 discount, and we’ll keep you updated on a release timeline.
3. Become part of the BrandPack Pilot Program. Be a part of co-creating your industry’s BrandPack and get a copy that is already customized to your specific business.

We're rolling out our BrandPack Pilot Program and are looking for entrepreneurs eager to transform their marketing game.

You'll get business results from telling a compelling story and effectively executing the essentials.

Here is an overview of the BrandPack Pilot Process

• Schedule Brand Foundation. This is a two-hour session during which we learn about you and your business. We will create your Brand Messaging Guide and Marketing Playbook from this session. You will also pay the $499 for the program at this time. 
• Two-Week Build. We’ll start building your custom BrandPack. During these two weeks, we will need some assets from you, like photos or customer reviews.
• Onboarding Session. Once it’s all built, we’ll schedule an onboarding time to set up all your integrations and give you a tour of your new Marketing OS. We will also activate your Marketing OS billing at this point.

If you're interested in joining the BrandPack Pilot Program, take a minute and schedule a BrandPack Pilot Program Interest Session.

I'm really excited about BrandPacks' potential to help so many entrepreneurs launch their businesses and make an impact. 

How much will waiting on marketing clarity messaging cost you? How many potential customers would benefit from your business but don't yet know how you can help them?

Many people see marketing as just another necessary cost, but we believe it's an investment.

If you’re ready to get all the marketing you need in one pack, find the BrandPack that’s right for you. And if you’re interested in the BrandPack Pilot Program, schedule a BrandPack Pilot Program Interest Session.