BrandPacks: A small business startup marketing package

Why BrandPacks

A few months ago, I met Fernando. I asked him what he did, and he answered, “I’m starting a handyman business.” Together, we refined a one-liner to: "We turn your endless weekend to-do lists into DONE lists, giving you back your Saturdays to enjoy life."

But Fernando needed more than a punchy one-liner; he needed a complete marketing package—strategy, website, email campaigns—the works, all on a start-up budget.

I knew Fernando wasn’t alone. 

As an entrepreneur myself, I know how overwhelming the multitude of tasks involved in starting a business can be. I knew there were so many other early-stage entrepreneurs who needed significant marketing but didn’t yet have the budget for it.

This challenge sparked an idea that I couldn't shake off: How can I offer massive value at a fraction of the cost?

And that’s how the idea of BrandPacks was born.

BrandPack Contents

So maybe you’re wondering what all is in this BrandPack. 

BrandPacks are designed for specific professions with industry-specific content and strategy.

Here’s a quick rundown of the BrandPack content:

• Annual Marketing Strategy. We break the year into 3-4 promotions cycles and build content and strategy for each cycle so you know what to focus on and all your marketing tells a consistent story. 
• Essentials Website. You get a clear and compelling website that communicates what you do and invites potential customers to take the next step in doing business with you. 
• Lead Generating Downloadable PDF. We’ve already built a lead generator for you that you can offer to potential customers via social media and your website.
• Email Sales Sequence. Once someone downloads your lead generator, this email automation will begin nurturing potential leads to become new customers. 
• Evergreen Annual Email Campaign. We’ve written a year's worth of email updates for your business that include tips, insights and offers to keep your customers engaged and keep your business top of mind. 
• Category-Specific Marketing Automation. We’ve designed unique automations specific to each business category.

Speaking of automation, the ongoing work of marketing and communication can quickly become overwhelming, which is why marketing and sales automation is a game changer.

Your BrandPack is built into the Better Story Marketing OS, designed with a series of marketing automations to make the customer journey seamless. You’ll have all the marketing and sales tools you need to grow your business.

What if we could take the stress of crafting the perfect words and building the right technology off your plate so you can focus on what you're good at: running your business?

Here are some marketing functions you could centralize and automate through your Marketing OS.

• Potential customers fill your booking calendar with ease.
• A CRM tracks everything from lead details to lifetime value.
• Social media scheduling is done effortlessly across platforms.
• Email campaigns nurture leads and push your promotions automatically.
• Proposal tracking moves from draft to signed without a hitch.
• Invoices for both one-off and recurring sales are sent and managed with ease.

But what if you want to change part of it?

Everything is already built for you but is also customizable.

We know each business is unique, and we’ve intentionally created our BrandPacks so you can make any adjustments you need. 

We’ve designed the BranPacks to be ready-to-use, done-for-you and customizable. You'll need to do some setup and personalization, but we guide you through the process.

BrandPack Library & Process

We are already seeing BrandPacks level up the marketing for small business owners, and we are launching more over the coming months. Here is a preview of what we are building.

Want to get your BrandPack sooner?

1. Get on the waiting list. We have a waiting list for all the BrandPacks in the queue. Sign up and we will let you know the moment yours is ready. We regularly reprioritize the list according to demand, so get your friends to sign up too.
2. Suggest a new BrandPack. If you are in an industry we do not have on the list, you can suggest adding it and we will keep you updated on a release timeline.

Here is how getting started works.

• Start your free trial. Pick your BrandPack and start a free 14-day trial. We take a card on file, but you are not charged until day 14.
• Book your activation call. We learn about you and your business, then customize your messaging, website, and Marketing OS around it.
• Launch. We set up your integrations and give you a tour of your new Marketing OS. After the trial ends, your subscription runs $97 a month and you can cancel anytime.

You'll get business results from telling a compelling story and effectively executing the essentials.

I am really excited about what BrandPacks can do to help entrepreneurs launch their businesses and make an impact.

How much will waiting on marketing clarity messaging cost you? How many potential customers would benefit from your business but don't yet know how you can help them?

Many people see marketing as just another necessary cost, but we believe it's an investment.

If you are ready to get all the marketing you need in one pack, find the BrandPack that is right for you and start your free 14-day trial.