What is included in a BrandPack?

Each BrandPack is designed for a specific profession—be it a leadership coach, home organizer, painter, realtor, handyman, doula, you name it.

A BrandPack provides you with these marketing essentials:

• Annual marketing plan
• Essentials website
• Lead generator
• Online appointment booking
• Email campaigns
• Sales funnels
• CRM (Customer Relationship Management)
• Social media scheduling
• Proposals and invoicing

Learn more about BrandPacks and the BrandPack Pilot Program.

You’ll find the following content in all BrandPack

• Annual Marketing Strategy. We break the year into 3-4 promotions cycles and build content and strategy for each cycle so you know what to focus on and all your marketing tells a consistent story. 
• Essentials Website. You get a clear and compelling website that communicates what you do and invites potential customers to take the next step in doing business with you. 
• Lead Generating Downloadable PDF. We’ve already built a lead generator for you that you can offer to potential customers via social media and your website.
• Email Sales Sequence. Once someone downloads your lead generator, this email automation will begin nurturing potential leads to become new customers. 
• Evergreen Annual Email Campaign. We’ve written a year's worth of email updates for your business that include tips, insights and offers to keep your customers engaged and keep your business top of mind. 
• Category-Specific Marketing Automation. We’ve designed unique automations specific to each business category.

Every BrandPack is built on the Better Story Marketing OS with the following features.

• CRM Contacts and Pipeline
• Proposals & Estimates
• Invoicing
• Web Builder
• Email Campaigns
• Automated Text Messaging
• Social Media Management
• Web Chat
• Missed Call Text Back
• SMS, Email, Proposal Templates
• Calendar Scheduling
• Surveys
• Courses
• Communities
• Memberships
• Trigger Links
• Affiliate Manager
• Email Support
• Unlimited Contacts
• Unlimited Users

Learn more about BrandPacks and the BrandPack Pilot Program.

Using a BrandPack from Better Story Marketing can significantly simplify and enhance your business's marketing efforts, especially if you're an early-stage entrepreneur. 

Let’s look at how each of the core BrandPack elements helps you launch and grow your business.:

• Comprehensive Annual Marketing Strategy: The BrandPack includes an annual marketing plan broken into 3-4 promotional cycles. This ensures that your marketing efforts are consistent and strategic throughout the year.
• Essentials Website: You'll receive a clear and compelling website that effectively communicates what your business does and invites potential customers to take action.
• Lead Generating Downloadable PDF: A pre-built lead generator you can offer through social media or your website to attract potential customers.
• Email Sales Sequence: An automated email campaign to nurture leads who download your lead generator, guiding them toward becoming paying customers.
• Evergreen Annual Email Campaign: A year's worth of email updates designed to keep your customers engaged and your business top-of-mind with tips, insights, and offers.
• Category-Specific Marketing Automation: Tailored automations specific to your business category make it easy for potential customers to book services, track their journey, and manage interactions seamlessly.
• Centralized CRM and Sales Tools: A CRM system tracks everything from lead details to lifetime value, while tools for social media scheduling, proposal tracking, and invoicing streamline your operations.
• Customization and Support: While the BrandPack is ready-to-use, it's also customizable to fit your unique needs. The process includes a Brand Foundation session, asset collection, and onboarding to set up integrations and activate your Marketing OS.
• Cost-Effective Solution: Each BrandPack costs $499, making it affordable for startups and small businesses to get professional marketing support without breaking the bank.

By leveraging the comprehensive solutions provided in a BrandPack, you can focus more on running your business while ensuring your marketing is effective and professionally managed. 

This turnkey approach helps you build a strong brand presence, generate leads, and maintain customer engagement, which is crucial for launching and growing your business.

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Learn more about BrandPacks and the BrandPack Pilot Program.

If there isn’t already a BrandPack designed for your specific type of business, Better Story Marketing has you covered with several proactive solutions:

• Get on the waiting list and save $100. We have a waiting list for all the BrandPacks in the queue. When you sign up, we’ll keep you in the loop on when the BrandPack should be released, and when it does, we’ll send you a discount code for $100. Suggest a New BrandPack: You can recommend adding a BrandPack for your industry. When you do this, you’ll receive a $100 discount and be updated on the release timeline.
• Join the BrandPack Pilot Program: Participate in co-creating a new BrandPack tailored to your industry. By participating in the pilot program, you'll help shape the content and receive a copy that is already customized to your specific business needs.

We regularly reprioritize the list according to demand, so get your friends to sign up too.

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Learn more about BrandPacks and the BrandPack Pilot Program.