Brand Story
Here are some commonly asked questions about this topic.
What elements should be included in a brand story?
A brand story is all about the customer
Your brand story should consist of:
- The problem the organization exists to solve.
- Why that problem matters to the organization.
- What makes them qualified to solve the problem.
- The steps the organization takes to help the customer overcome the problem.
Learn how to write the brand story for your small business or non-profit.
Why is it important to have a compelling brand story?
It helps your customers understand and remember you.
A compelling brand story helps small businesses differentiate themselves from competitors, connect with their target audience on an emotional level, and establish a unique identity in the market.
Learn how to write the brand story for your small business or non-profit.
How can I make my brand story authentic?
Tell why you care about the customer's needs and goals.
To make your brand story authentic, focus on sharing your genuine motivations behind starting your business, highlight real customer experiences and testimonials, and ensure consistency between your brand values and actions.
Learn how to write the brand story for your small business or non-profit.
How often should I update my brand story?
Your brand story should evolve as your business grows and adapts to changes in the market.
It's a good practice to review and update your brand story periodically to ensure it accurately reflects your current business values and goals. Certainly, any time there is a change to the products or strategy of the business, the brand story should be updated.
At Better Story Marketing, we review our story twice a year as a team to ensure it represents us well and connects with our ideal customer.
Learn how to write the brand story for your small business or non-profit.
Should I include personal anecdotes in my brand story?
Including personal anecdotes can add a human touch to your brand story.
These anecdotes allow customers to connect with you on a deeper level. This isn’t the time to tell your company history, it’s telling the parts of your back story that overlap with the customers’ stories.
They can allow the customer to see both why their problem matters to you and how you’re qualified to help them. However, it's important to strike a balance and ensure that the anecdotes align with your brand identity and resonate with your target audience.
Learn how to write the brand story for your small business or non-profit.
