A compelling brand story helps small businesses differentiate themselves from competitors, connect with their target audience on an emotional level, and establish a unique identity in the market.
Learn how to write the brand story for your small business or non-profit.
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Brand Story
What elements should be included in a brand story?
Your brand story should consist of:
- The problem the organization exists to solve.
- Why that problem matters to the organization.
- What makes them qualified to solve the problem.
- The steps the organization takes to help the customer overcome the problem.
Learn how to write the brand story for your small business or non-profit.
Why is it important to have a compelling brand story?
A compelling brand story helps small businesses differentiate themselves from competitors, connect with their target audience on an emotional level, and establish a unique identity in the market.
Learn how to write the brand story for your small business or non-profit.
How can I make my brand story authentic?
To make your brand story authentic, focus on sharing your genuine motivations behind starting your business, highlight real customer experiences and testimonials, and ensure consistency between your brand values and actions.
Learn how to write the brand story for your small business or non-profit.
How often should I update my brand story?
It's a good practice to review and update your brand story periodically to ensure it accurately reflects your current business values and goals. Certainly, any time there is a change to the products or strategy of the business, the brand story should be updated.
At Better Story Marketing, we review our story twice a year as a team to ensure it represents us well and connects with our ideal customer.
Learn how to write the brand story for your small business or non-profit.
Should I include personal anecdotes in my brand story?
These anecdotes allow customers to connect with you on a deeper level. This isn’t the time to tell your company history, it’s telling the parts of your back story that overlap with the customers’ stories.
They can allow the customer to see both why their problem matters to you and how you’re qualified to help them. However, it's important to strike a balance and ensure that the anecdotes align with your brand identity and resonate with your target audience.
Learn how to write the brand story for your small business or non-profit.
Your new brand delivered in 2 weeks.
Feel confident and equipped to tell your brand story.
Clarity helps customers take action because people don't buy what they don't understand.
Together we can craft a message that leads your customers to exclaim, "this is what I've been waiting for!"
If you have a great collection of content, tools or assets that you’ve developed over the years, we will work with you to build a framework that makes talking about it natural and compelling.
Everyone in your organization will be equipped and empowered to tell the story through your new messaging framework.
