Many businesses do serve more than one customer persona. For example, at Better Story Marketing, we serve both small business owners and non-profits. They are similar groups but have enough distinct needs for us to use two separate customer personas.
Learn how to write the brand story for your small business or non-profit.
The SMB Marketing Checklist will help you know if you have the essentials to market your small business.
Feel confident and equipped to tell your brand story.
Clarity helps customers take action because people don't buy what they don't understand.
Together we can craft a message that leads your customers to exclaim, "this is what I've been waiting for!"
If you have a great collection of content, tools or assets that you’ve developed over the years, we will work with you to build a framework that makes talking about it natural and compelling.
Everyone in your organization will be equipped and empowered to tell the story through your new messaging framework.