What if I have more than one type of customer?

You could have 2-3, but beyond that, you lose focus.

What if I have more than one type of customer?

Many businesses do serve more than one customer persona. For example, at Better Story Marketing, we serve both small business owners and non-profits. They are similar groups but have enough distinct needs for us to use two separate customer personas. 

Learn how to write the brand story for your small business or non-profit.

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The SMB Marketing Checklist will help you know if you have the essentials to market your small business.

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Your new brand delivered in 2 weeks.

Feel confident and equipped to tell your brand story.

Clarity helps customers take action because people don't buy what they don't understand.

Together we can craft a message that leads your customers to exclaim, "this is what I've been waiting for!"

If you have a great collection of content, tools or assets that you’ve developed over the years, we will work with you to build a framework that makes talking about it natural and compelling.

Everyone in your organization will be equipped and empowered to tell the story through your new messaging framework.

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